about us

Designed and shipped from Manitoba, Canada.

the foundation of kindly the label is closely connected to motherhood with my 8 children around.  I felt an urge to create appealing and yet find a playful way into children’s clothes that were easy for a child to mix and match with also being comfortable.  good quality fabrics that can be played in, washed, and then live to pass onto others. 

our collections emerge from my imagination and  has our own unique patterns and then transformed to fabrics and made exclusively for us.  thanks to our in house graphic designers who captures my ideas and takes them to the next stage. 

we aim to make a sweet and playful designs that we will not get tired of and enjoy to repeat.  we enjoy darling shapes and simple design and earthy muted tone.

we care about each stage of the manufacturing process and therefore our garments are handmade for us in small and honest workshops in Asia.